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---------------------------------------------------------------------------------- Red, White & Bruised – Bank of America – The AftermathWritten by Michael G. Hutchings
I’ll begin this epistolary with one simple question… Be honest….what comes to mind when someone mentions Bank of America? What does that red, white and blue iconic logo conjure up in your mind when the payment coupon for your mortgage arrives in the mail or you pull out your debit card or VISA? You know the one: looks like an Andy Warhol depiction of the American flag unfurled over the rolling hills of the central plains. Does the mere mention of this corporation’s name evoke more personal emotion in you than most? Negative emotions like rage, anger, frustration, even hatred? After all, Bank of America was voted the 19th most hated company by the American Customer Satisfaction Index in 2011; received very low scores in a recent Zogby/MSN customer satisfaction poll; was also rated the worst bank in the same poll (The Atlantic, January 5, 2011) and, of course, B of A made #9 on the Most Hated Corporations in America list according to a study conducted by Harris Interactive. |
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